Liang Xianfei, Zairul Anuar Md. Dawam and Sim Chee Cheang 2024. PRODUCT DEVELOPMENT STRATEGIES OF TRADITIONAL HANDICRAFTS OF SANJIANG DONG ETHNIC GROUP: A STUDY BASED ON CONSUMER PREFERENCES: PRODUCT DEVELOPMENT STRATEGIES OF TRADITIONAL HANDICRAFTS OF SANJIANG DONG ETHNIC GROUP: A STUDY BASED ON CONSUMER PREFERENCES. Jurnal Gendang Alam (GA). 14, Edisi Khas (Dec. 2024), 138–151. DOI:https://doi.org/10.51200/ga.v14iEdisi Khas.5803.