LIANG XIANFEI; ZAIRUL ANUAR MD. DAWAM; SIM CHEE CHEANG. PRODUCT DEVELOPMENT STRATEGIES OF TRADITIONAL HANDICRAFTS OF SANJIANG DONG ETHNIC GROUP: A STUDY BASED ON CONSUMER PREFERENCES: PRODUCT DEVELOPMENT STRATEGIES OF TRADITIONAL HANDICRAFTS OF SANJIANG DONG ETHNIC GROUP: A STUDY BASED ON CONSUMER PREFERENCES. Jurnal Gendang Alam (GA), [S. l.], v. 14, p. 138–151, 2024. DOI: 10.51200/ga.v14i.5803. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/5803. Acesso em: 19 jun. 2025.