Jasni Dolah, Khaw Wei Huan, Lilian Lee Shiau Gee and Julina Ismail@Kamal (2022) “CREATIVE AND INNOVATIVE DESTINATION BRANDING FOR PENANG TOURISM”, Jurnal Gendang Alam (GA), 12(1), pp. 71–82. doi: 10.51200/ga.v12i1.3680.