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Christi Standy, Dean Nelson Mojolou, Faerozh Madli and Shaierah Gulabdin 2024. Integrating SWOT and AHP Approaches to Strengthen Strategic Planning in Malaysia’s Food Delivery Industry. Journal of the Asian Academy of Applied Business (JAAAB). 9, (Dec. 2024), 42–56. DOI:https://doi.org/10.51200/jaaab.7819.