Sidin, J.P., Syed Khalid Wafa, S.A.W. and Sondoh Jr, S.L. 2022. QUALITY MANAGEMENT INITIATIVES IN MALAYSIA’S MANUFACTURING FIRMS: IMPLICATIONS ON EMPLOYEE INVOLVEMENT, NEW PRODUCT DEVELOPMENT AND QUALITY OF PRODUCTION. Journal of the Asian Academy of Applied Business (JAAAB). 3, (Jul. 2022). DOI:https://doi.org/10.51200/jaaab.v3i0.966.