Erycca Ormilla Lislie, Masran Tamin, Dean Nelson Mojolou, & Shaierah Gulabdin. (2024). Strategic analysis using SWOT-AHP: A case study for a Pharmaceutical Industry in Malaysia. Journal of the Asian Academy of Applied Business (JAAAB), 9, 80–92. https://doi.org/10.51200/jaaab.7823