GUNSALAM, J.; HOCK TSEN, W. Assessing Brand Switching Patterns of Malaysian Pepper Exports. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 8, p. 145–152, 2023. DOI: 10.51200/jaaab.v8i.5513. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/5513. Acesso em: 4 aug. 2026.