CHYSTAL KELLY ANN UDIAN; FAEROZH MADLI; MASRAN TAMIN. Strategic Analysis Using SWOT-AHP: Beach Tourism in Sabah, Malaysia. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 9, p. 29–41, 2024. DOI: 10.51200/jaaab.7816. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7816. Acesso em: 24 jun. 2026.