CHRISTI STANDY; DEAN NELSON MOJOLOU; FAEROZH MADLI; SHAIERAH GULABDIN. Integrating SWOT and AHP Approaches to Strengthen Strategic Planning in Malaysia’s Food Delivery Industry. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 9, p. 42–56, 2024. DOI: 10.51200/jaaab.7819. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7819. Acesso em: 24 jun. 2026.