ERYCCA ORMILLA LISLIE; MASRAN TAMIN; DEAN NELSON MOJOLOU; SHAIERAH GULABDIN. Strategic analysis using SWOT-AHP: A case study for a Pharmaceutical Industry in Malaysia. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 9, p. 80–92, 2024. DOI: 10.51200/jaaab.7823. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7823. Acesso em: 24 jun. 2026.