NUR SHAIHANA MASNIRAH SUHAIMI; MOHD NOOR HIDAYAT JIMAINAL; IQRIMA MAS MAPPANGILE. STRATEGIC ANALYSIS OF BANCASSURANCE IN SABAH USING SWOT-TOWS-AHP FRAMEWORK. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 10, p. 18–35, 2025. DOI: 10.51200/jaaab.7832. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7832. Acesso em: 2 jul. 2026.