MUHAMMAD AZHAR ABDULLAH; SUDDIN LADA; KHAIRIAH MAZDIAH KALIMIN. STRATEGIC ANALYSIS OF THE ONLINE EDUCATION INDUSTRY AMONG UNIVERSITY STUDENTS USING SWOT AND AHP APPROACH. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 10, p. 36–51, 2025. DOI: 10.51200/jaaab.7835. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7835. Acesso em: 2 jul. 2026.