MUHAMMAD ISHAZLAN LAMDIN; SUDDIN LADA; NIZHAMUDDINA AB. STRATEGIC PLANNING FOR FOOD INDUSTRY AN APPLICATION ON NESTLE: INTEGRATING SWOT/TOWS AND AHP METHODS. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 10, p. 53–77, 2025. DOI: 10.51200/jaaab.7836. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7836. Acesso em: 2 jul. 2026.