MUADZAD SHAHROM MUHASIP; AHMAD JULIANA; DEAN NELSON MOJOLOU. STRATEGIC ANALYSIS OF TRANSPORTATION INDUSTRY IN SABAH, MALAYSIA: A COMPREHENSIVE SWOT/TOWS-AHP APPROCH. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 10, p. 137–157, 2025. DOI: 10.51200/jaaab.7864. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7864. Acesso em: 2 jul. 2026.