DRUSELLA BRIGIT ANAK RIJENG; SHEILLA PUTRI AGUSTIN; WIDYASTUTI CAHYANINGRUM. STRATEGIC ANALYSIS OF MALAYSIA’S FILM INDUSTRY USING SWOT/TOWS AND AHP APPROACH. Journal of the Asian Academy of Applied Business (JAAAB), [S. l.], v. 10, p. 175–193, 2025. DOI: 10.51200/jaaab.7921. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7921. Acesso em: 12 jul. 2026.