Muadzad Shahrom Muhasip, Ahmad Juliana and Dean Nelson Mojolou (2025) “STRATEGIC ANALYSIS OF TRANSPORTATION INDUSTRY IN SABAH, MALAYSIA: A COMPREHENSIVE SWOT/TOWS-AHP APPROCH”, Journal of the Asian Academy of Applied Business (JAAAB), 10, pp. 137–157. doi: 10.51200/jaaab.7864.