Vijia Rani A/P Raman, Agustina, and Ahmad Shakani Abdullah. “STRATEGIC ANALYSIS USING SWOT/TOWS-AHP: AN APPLICATION ON EDUCATORS JOB PERFORMANCE IN SABAH”. Journal of the Asian Academy of Applied Business (JAAAB), vol. 10, Dec. 2025, pp. 96-114, doi:10.51200/jaaab.7838.