Chystal Kelly Ann Udian, Faerozh Madli, and Masran Tamin. “Strategic Analysis Using SWOT-AHP: Beach Tourism in Sabah, Malaysia”. Journal of the Asian Academy of Applied Business (JAAAB) 9 (December 9, 2024): 29–41. Accessed June 24, 2026. https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7816.