Erycca Ormilla Lislie, Masran Tamin, Dean Nelson Mojolou, Shaierah Gulabdin. Strategic analysis using SWOT-AHP: A case study for a Pharmaceutical Industry in Malaysia. JAAAB [Internet]. 2024 Dec. 9 [cited 2026 Aug. 24];9(1):80-92. Available from: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7823