Nur Shaihana Masnirah Suhaimi, Mohd Noor Hidayat Jimainal, Iqrima Mas Mappangile. STRATEGIC ANALYSIS OF BANCASSURANCE IN SABAH USING SWOT-TOWS-AHP FRAMEWORK. JAAAB [Internet]. 2025 Dec. 31 [cited 2026 Jul. 2];10:18-35. Available from: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/7832