https://jurcon.ums.edu.my/ojums/index.php/JAAAB <p style="text-align: justify;"><strong>The Journal of the Asian Academy of Applied Business (JAAAB)</strong> is a refereed academic journal jointly published by the Asian Academy of Applied Business (AAAB) and Universiti Malaysia Sabah. AAAB is a non-profit, academic-based association which focuses on research and development activities, particularly in the areas of business, economics and management<strong>.</strong></p> <p style="text-align: justify;"><strong>Online ISSN: </strong>3036-0471</p> <p style="text-align: justify;"><strong>Print ISSN: </strong>1675-9869</p> <p style="text-align: justify;"> </p> en-US https://jurcon.ums.edu.my/ojums/index.php/JAAAB/announcement/view/76 Journal of the Asian Academy of Applied Business (JAAAB) 2026-08-24