Journal of the Asian Academy of Applied Business (JAAAB)

Inflation Rate and COVID-19: A Bibliometric Analysis Using R

Siti Asmah Juhan — 2023-12-31

This research intends to investigate the connection between the inflation rate and COVID-19 through a literature review and bibliometric analysis. The research set out to rigorously document the author's and source's relevance by cataloging their theoretical framework, total output, and emerging knowledge trends. Information is gathered and analysed using Microsoft Excel and R Studio from Scopus databases. Based on a large body of literature, we compiled a searchable database of the 205 most pertinent documents and papers over the last three years. According to preliminary statistics, there was a rise in the number of studieson the inflation rate and COVID-19 between 2020 and 2022. The most significant journals, authors, documents and papers on the subject are identified using bibliometric analysis using R. By combining the most important aspects of the inflation rate and COVID-19 into a single idea, this study shows how a new research topic can be developed, establishing new study avenues in the vast subject of the inflation rate as well as the recently developed and fiercely fought topic of COVID-19.

Ecotourism and Sustainability: A Bibliometric Analysis Using R

Nurul Asnitah Sundang — 2023-12-31

Sustainability development in ecotourism is a benchmark for this study which may change over time. This research aims to analyse the relationship between ecotourism and sustainability using a literature review and bibliometric analysis. The research conducted in this paper focused on intellectual structure, volume, knowledge development, the author and source impact. In this research, we will use Microsoft Excel, VOS Viewer Software, and R Studio to analyse databases and gather more information from Scopus. This study uses subjective measures to examine the connections between a resource, community, and tourism to evaluate the sustainability of ecotourism. We identify an increase in the volume of articles on ecotourism published in the last three years. Moreover, Ecotourism has recently grown at a rapid pace. The bibliometric study uses R to identify the subject's most influential journals, authors, and papers. This study also provides a key and crucial element of ecotourism and sustainability into a single concept.

Corporate Social Responsibility in Brand Development: A Bibliometric Analysis Using R

Liyana Natasha Lazran — 2024-08-27

Using a literature review and bibliometric analysis, the purpose of this research is to analyze the relationship between Corporate Social Responsibility (CSR) and Brand Development. There is strong evidence in the literature that CSR plays an important role in increasing the value of the company, especially in ensuring the brand development of the processed product remains strong. Therefore, this research aims to develop a specific focus as well as examine the broad progression of ideas behind the concept through its origins towards brand image based on the implementation of practices and literature that has been available from previous research. Using applications such as R Studio and Microsoft Excel, all information was compiled and analyzed starting from the Scopus database. A total of 292 relevant articles on CSR were collected from researchers, spanning from 1997 to 2022. The bibliometric study using R also focuses on the most influential journals, authors, and articles. This study expresses how the most important aspects of corporate social responsibility in brand development can be combined into a single concept that opens up new areas of research for both the general field of CSR and the newer field of brand development.

Strategic Entrepreneurship: A Bibliometric Analysis Using R

Chris I Vey Jane Jasni — 2024-08-27

The purpose of this study is to examine the connection between the strategic Entrepreneurship and sustainability using a literature review and bibliometric analysis. The purpose of the study was to systematically record the intellectual structure, volume, trends in knowledge development, and significance of the author and source. Information is gathered and analyzed from Scopus databases using Microsoft Excel and R Studio. The most significant journals, writers, and publications on the subject are identified using the bibliometric analysis using R. By combining the most important aspects of sustainability and strategic economy into a single idea, this study shows how a new research topic can be developed. This opens up new research opportunities in both the broad field of Strategy Entrepreneur and the relatively new and hotly debated area of sustainability.

Strategic Entrepreneurship: A Bibliometric Analysis Using R

Noor Khuzaimah Patang — 2024-08-27

The purpose of this study is to analyse strategic entrepreneurship using a literature review and bibliometric analysis. The purpose of the study was to systematically record the intellectual structure, volume, trends in knowledge development, and significance of the author and source. Data was collected and analysed using Scopus databases using Microsoft Excel and R Studio. Based on a substantial body of literature, we compiled a searchable database of the 298 most pertinent papers from the last ten years. According to preliminary data, there may have been a rise in the number of books authored on strategic entrepreneurship between 2013 and 2022. The most significant journals, writers, and papers on the subject are identified using the bibliometric analysis using R. This study indicates that a new research topic can be developed by distilling the most important aspects of strategic entrepreneurship into a single idea, opening up new research directions for the discipline as a whole.

Marketing planning: A Bibliometric Analysis Using R

Nurul Nazuha Fateen Badry — 2024-08-27

The purpose of this study is to access marketing planning by employing a systematic literature review and bibliometric analysis, with a specific focus on the intellectual structure, volume, knowledge-development tendencies, and significance of the authors and sources. Data is collected from Scopus databases and analysed using Microsoft Excel and R Studio. By drawing upon an extensive amount of academic literature, we have created a searchable database comprising the 326 most relevant articles published within the last decade. Preliminary data indicates there has been a significant rise in the number of publications on marketing planning published in the previous ten years, from 2013 to 2022, as compared to the years before 2012. The bibliometric study identifies the most important journals, authors, and articles in the field. This research revealed the majority of journals and articles were analysed from Social Marketing Quarterly, a peer-reviewed academic journal focusing on social marketing research. A new research topic may arise, offering new research opportunities in both the broad fields of marketing planning and social marketing.

Organizational Reward System and Job Satisfaction among Non-Academic Staff at Universiti Malaysia Sabah

Dean Nelson Mojolou — 2023-12-31

The paper aims to investigate the relationship between intrinsic and extrinsic reward systems and job satisfaction among non-academic employees at the University of Malaysia Sabah. The researchers used survey questionnaires and secondary data to collect and gather information. The response rate was 51.4% (n=72), and the questionnaire was usable. The data were collected using a convenient sampling technique and analyzed using SPSS 23.0 and smart PLS (Partial Least Square) version 2.0. The result indicates that 0.615 (61.5%) of the variance in job satisfaction is explained by all the two constructs of intrinsic and extrinsic. There were three hypotheses tested. All hypotheses were strongly supported. The result shows that this organization's relationship between the reward system and job satisfaction is significant. The extrinsic reward system has the greatest influence on job satisfaction. Extrinsic rewards such as yearly bonuses can make the workers feel happy and motivate them to work harder in the future. Any organization should be more concerned with extrinsic reward systems such as salary, bonuses, and any outdoor activity that can show appreciation to the employees to boost their job satisfaction.

Assessing Brand Switching Patterns of Malaysian Pepper Exports

Jurin Gunsalam — 2024-10-20

This study provides an analysis of the competitive dynamics of pepper exports, focusing on key rival exporting countries: Malaysia, Indonesia, and Vietnam. The research encompasses vital export markets, including China and the USA, employing a structured brand-switching framework to identify shifts in consumer preferences for analogous products and brands. The brand-switching study operates under the assumption of consistent market dimensions throughout the study, where every customer transaction involves exposure to the complete array of evaluated products with a uniform transaction quantity. The forthcoming analysis aims to explore brand competitiveness in specific market contexts, acknowledging the term ‘brand’ to encompass exporting countries, in line with international trade conventions regarding pepper products. The research delves into two distinct forms of pepper products sourced from the Piper genus: neither crushed nor ground pepper (HS090411) and crushed or ground pepper (HS090412). These types wield significant influence in global trade. Furthermore, it presents a comprehensive overview spanning the entire temporal span from 2001 to 2018, enhancing the depth of analytical insights. For Malaysia to maintain its global competitiveness, it is imperative to minimize brand switching. Achieving this necessitates the implementation of a robust marketing strategy for pepper products, encompassing assertive publicity efforts and active participation in international trade shows.

The Role of Organizational Culture in the Implementation of Lean Tools Towards Operational Performance in an Aerospace Company

Farah Nadhirah Md Lazi — 2024-10-20

The global marketplace has undergone a significant transition that characterizes industry in the twenty-first century. Delivering high-quality products quickly drives manufacturers to optimize their operations, manufacturing processes, and all potential supply chain nodes. This is due to intense global competition, quick technological change, advances in manufacturing and information technology, and discerning customers. To obtain a competitive edge, the pursuit of this optimization has increased the need for faster product creation, more flexible production, waste reduction, better process control, effective workforce use, and worldwide reach. The purpose of this research is to investigate the role of organizational culture in the implementation of lean tools toward operational performance in an aerospace company. The study is based on a survey conducted and data collected from an aerospace company located in Melaka. 346 targeted respondents from the aerospace company ranging from the executive to non-executive levels familiar with lean were involved in this study. SmartPLS 3.0 software was to test all the hypotheses. The findings indicated that lean tool implementation had a positive relationship with operational performance and organizational culture. However, organizational culture did not show any relationship with lean tools and operational performance. By offering information that will increase the success rate of lean tool implementation or make an aerospace firm more competitive, this study may benefit companies that are currently applying lean tools.