Harun A, Abdul Rahman Beldram NA, Mohd Suki N, Hussein Z. WHY CUSTOMERS DO NOT BUY COUNTERFEIT LUXURY BRANDS? UNDERSTANDING THE EFFECTS OF PERSONALITY, PERCEIVED QUALITY AND ATTITUDE ON UNWILLIGNESS TO PURCHASE. LJMS [Internet]. 2012 Jun. 30 [cited 2024 Jul. 23];6:14-29. Available from: https://jurcon.ums.edu.my/ojums/index.php/LJMS/article/view/2966