UCHIYAMA, YOSUKE, FUMITAKA FURUOKA, BEATRICE LIM, KHAIFUL HANIM PAZIM, and JINGYI LI. “VALUE CREATION, CONSUMERS’ ACTIVE INTERVENTION AND WORKERS’ WORKING CONDITIONS: A NEW CONCEPTUAL FRAMEWORK FOR THE GIG ECONOMY”. Jurnal Kinabalu 29 (December 31, 2023). Accessed May 18, 2024. https://jurcon.ums.edu.my/ojums/index.php/ejk/article/view/3705.