THE LOCALS AND THEIR USE OF ORAL HISTORY IN TOURISM: THE CASE OF THE CANDLE VENDORS OF TAAL, BATANGAS

Abstract

This study focuses on the role of the local tour guide volunteers in sustaining tourism in Taal, Batangas, a municipality found in Luzon in the northern part of Philippines. Taal was founded in the 15th century by the Augustinian priests and hence, the Spanish influence is evident in the churches and ancestral houses scattered throughout the town. Presently, the Philippine government has designated its poblacion (central business district) as a National Historical Landmark. Located here is the Taal Basilica, canonically known as the Minor Basilica of Saint Martin of Tours, touted to be the largest Catholic Church in the Philippines and in Asia. With deep pride in their rich heritage, more than 30 townsfolks, with age ranging from 7 to 60 offer free guided walking tour around the town upon purchase of a Php20/$.50 candle. An analysis of the oral history imparted by the guides reveals that historical events are accentuated with personal opinions, popular beliefs and myths, creating a colourful account of Taal’s past. Tourists express appreciation and delight in the guided tour due largely to two factors: first, how well oral history has preserved the stories of individuals who helped create the fabric of the town’s history and whose lives, in turn, were shaped by the people, places and events of their day and second, the palpable pride of the townsfolks as they took it upon themselves to preserve their culture through the free guided tour they offer. The study recommends that the local government formally recognize the tour guide volunteers and provide them with training to enhance their skills in delivering oral history.