PERLIS MUSLIM-FRIENDLY TOURISM AS SPECIAL INTEREST TOURISM

Authors

  • Mazni Saad International Islamic University Malaysia

Keywords:

Business Etiquette; Tourism Operators; Perlis Muslim-Friendly Tourism; Special Interest Tourism, Malaysia

Abstract

This study delves into the perceptions of Perlis tourism operators regarding Perlis Muslim Friendly Tourism, intending to assess its potential to attract more tourists to the state. Specifically, it aims to evaluate the views of tourism operators regarding the idea of proposing Perlis Muslim Friendly Tourism. Despite its advantageous location near popular destinations like Langkawi Island and Thailand, Perlis significantly trails other Malaysian states in tourism development. This study gathers insights through an online survey, garnering responses from 22 participants. The findings reveal a mixed perception of Perlis Muslim Friendly Tourism, yet an overall positive inclination toward the concept. Furthermore, the study identifies several gaps that impede Perlis' tourism growth. It emphasizes the necessity for close collaboration between the Perlis state government and the Perlis Islamic Religious and Malay Customs Council (MAIPS) to address these challenges effectively and unlock the state's untapped tourism potential. Through concerted efforts, Perlis can leverage its unique assets and strategic location to emerge as a thriving tourist destination in Malaysia. 

Author Biography

Mazni Saad, International Islamic University Malaysia

Associate Professor Dr. Mazni binti Haji Saad is a senior lecturer in the Tourism Department at Kulliyyah of Sustainable Tourism and Contemporary Languages, International Islamic University Malaysia. Specializing in tourism and hospitality management and research methodology, she focuses extensively on tourism research. Dr. Mazni is actively involved in grant collaborations and conferences and has authored numerous journal articles and books. Her innovative contributions have earned her several gold medals and best paper awards at conferences. Dr. Mazni's engagement in public training and collaborative research emphasizes her dedication to advancing tourism.

References

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Published

2024-06-14

Issue

Vol. 12 No. 1 (2023): BIMP-EAGA JOURNAL FOR SUSTAINABLE TOURISM DEVELOPMENT

Section

Articles

License

All submissions must be original and have not been previously accepted for publication in or be under review at another journal. Contributors infringing any existing copyright law will indemnify the publisher. For ease of dissemination and to ensure proper policing of use, all accepted manuscripts and contributions become the legal copyright of the publisher unless otherwise agreed.

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