THE INFLUENCE OF ENVIRONMENTAL ATTITUDE AND DESTINATION IMAGE ON SELECTING SUSTAINABLE TOURISM DESTINATION

Authors

  • Zaleha Mohamad Universiti Malaysia Terengganu
  • Zaliha Zainuddin Universiti Malaysia Terengganu
  • Khyrizan Abu Jalil Universiti Malaysia Terengganu
  • Noorhaslinda Kulub Abdul Rashid Universiti Malaysia Terengganu
  • Fathilah Ismail Universiti Malaysia Terengganu
  • Isma Rosila Ismail Universiti Malaysia Terengganu

Keywords:

Environmental attitude ; destination image ; sustainable destination ; tourism industry

Abstract

In recent years, the tourism industry has been considered as a significant sector to most countries in the global including Malaysia. However, each of the tourists has their own pattern to determine their own preferences particularly on tourism destination. The objective of this study was to explore the main factors of influencing tourists on selecting sustainable tourism destination. Data for this study were collected from former customers and potential customers of Sumai Hotel & Apartment Sdn Bhd. Data collection was conducted in tourist spots in Terengganu and through social media platform. This study involved of 367 respondents from aged 18 years old and above. A purposive sampling approach was implemented to select each of the samples. All respondents were instructed to fill out the questionnaire through face-to-face and online survey. Therefore, this data from 367 domestic tourists were analysed using Statistical Packages for the Social Sciences (SPSS).

Author Biography

Zaleha Mohamad, Universiti Malaysia Terengganu

Dr Zaleha Mohamad has been with the Faculty of Business, Economic dan Social Development, Universiti Malaysia Terengganu as a Senior Lecturer, since 2009. She has also appointed as a Deputy Director, Centre of Knowledge Transfer and Industrial Networks Universiti Malaysia Terengganu from 2017 until 2019. Apart from her active research in business management, digital entrepreneurship, entrepreneurship, island tourism, environmental tourism and community-based tourism, she has published her research findings in index and international journal. She is also a reviewer for international index journal.

References

Hanafiah, M. H. M., & Harun, M. F. M. (2010). Tourism demand in Malaysia: A cross- sectional pool time- series analysis. International Journal of trade, economics and Finance, 1(1), 80-83.

Pallant, J (2010). SPSS Survival Manual (4th Edition). New York: McGraw-Hill Publications.

Prayag, G., Dookhony-Ramphul, K., & Maryeven, M. (2010). Hotel development and tourism impacts in Mauritius: Hoteliers' perspectives on sustainable tourism. Development Southern Africa, 27(5), 697–712.

Telfer, D. (2002) The evolution of tourism and development theory. In R. Sharpley and D. Telfer (eds) Tourism and Development: Concepts and Issues (pp. 35 78). Clevedon: Channel View.

Iana, B., & Ljubica K.C. (2022), Tourist pro-environmental behaviour: The role of environmental image of destination and daily behaviour. Annals of Tourism Research Empirical Insights, (3),1-8

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Published

2024-06-14

Issue

Vol. 12 No. 1 (2023): BIMP-EAGA JOURNAL FOR SUSTAINABLE TOURISM DEVELOPMENT

Section

Articles

License

All submissions must be original and have not been previously accepted for publication in or be under review at another journal. Contributors infringing any existing copyright law will indemnify the publisher. For ease of dissemination and to ensure proper policing of use, all accepted manuscripts and contributions become the legal copyright of the publisher unless otherwise agreed.

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