TRAVEL MOTIVATION AMONG DOMESTIC LEISURE TOURISTS IN THE PHILIPPINES
Keywords:
Travel Motivation, Domestic Tourist, Leisure tourist, Demographic profiles, PhilippinesAbstract
This study analysed how demographic factors affect travel motivations among domestic leisure tourists in the Philippines The study used a quantitative descriptive approach and applied survey questionnaires strategy, with 386 respondents using independent T-test, and ANOVA to analysed the data. The results discovered that demographic factors had no effect on the travel motivations of domestic leisure tourists in the Philippines, which included intellectual, social, mastery competency, and stimulus avoidance. Seasonality and the duration of the study should be taken into account in future research since the time research participants travelled was restricted due to the COVID-19 pandemic. Future studies should consider utilizing qualitative techniques to investigate various travel-related motives that were not covered in this study. To assist businesses and agencies involved in tourism to choose to take into account additional underlying factors that could stimulate a tourist's interest in visiting.
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