CONSTRAINT NEGOTIATION MODEL FOR INVESTIGATING THE TRAVEL PREFERENCES IN POST-COVID19: A GSEM-BASED ANALYSIS

Authors

  • Kai Xin Tay Universiti Malaysia Sabah
  • Jennifer, Kim Lian Chan Universiti Malaysia Sabah

Keywords:

Constraints, negotiation strategies, travel preferences, travel confidence, vaccination, GSEM and SEM.

Abstract

The study examines how vaccine trust affects the COVID-19 travel constraints (CTC) and changes travel confidence post-vaccination (PVTC) and travel preferences (TP). The effect of a mediator travel confidence and a moderator travel behaviour had on the correlation between CTC and TP were identified. Due to the binary trust measurement, a generalised structural equation model (GSEM) was used to analyse the complex correlations between the constructs while a structural equation model (SEM) was used for result verification. The GSEM was found to perform significantly better than the SEM. The main constraints were the vaccination status of tourism workers at the travel destination and finances. Therefore, transparency in terms of the vaccine status of tourism workers could increase PVTC while changes in TP could negotiate the financial restraints. This study provides vital theoretical

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Published

2024-12-30

Issue

Vol. 13 No. 1 (2024): BIMP-EAGA JOURNAL FOR SUSTAINABLE TOURISM DEVELOPMENT

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