THE GO REASONS TO TRAVEL DURING CRISIS

Authors

  • Aifa Rozaini Mohd Radzol Universiti Malaysia Kelantan
  • Ida Fatihah Che Shalifullizam Universiti Malaysia Kelantan
  • Suchi Hassan Universiti Malaysia Kelantan
  • Nik Zirwatul Fatihah Ismail Universiti Malaysia Kelantan

Keywords:

Crisis, Covid-19 and MCO

Abstract

This research aims to identify the unique reasons for individuals to travel during the restriction period. This study used a qualitative approach through in-depth interviews with eleven informants who are millennials who were selected to participate in the research. The qualitative data from the in-depth interviews were analyse using theme code or ‘coding’. The data were separated into several key themes and converted into qualitative study results. Qualitative data were analyzed using content analysis techniques. The participants in this research revealed their purpose do a travelling during MCO. From the eleventh respondents, seven thematic analyses have been found. Themes such as manageable risk, spouse obligation, obsession, escapism, work-related, place attachment and promotion are among the themes that were found in understanding the reasons for travelling during MCO. Although the informants are aware of the risks involved for travelling during MCO due to Covid-19 outbreak, people cannot escape from choosing to travel and managing the risk of being infected. The study concludes with some implications for tourists, and government that could be useful in protecting the tourist.

References

Albă, C. D., & Popescu, L. S. (2023). Romanian holiday vouchers: a chance to travel for low-income employees or an instrument to boost the tourism industry? Sustainability, 15(2), 1330.

Anton Clavé, S., Carlà-Uhink, F., & Freitag, F. (2023). Immersion: Immersivity, Narrativity, and Bodily Affect in Theme Parks. In Key Concepts in Theme Park Studies: Understanding Tourism and Leisure Spaces (pp. 113-128). Cham: Springer International Publishing.

Aziz, Y. A., Hussin, S. R., Nezakati, H., Raja Yusof, R. N., & Hashim, H. (2018). The effect of socio-demographic variables and travel characteristics on motivation of Muslim family tourists in Malaysia. Journal of Islamic Marketing, 9(2), 222-239.

Barlés-Arizón, M. J., Fraj-Andrés, E., & Martínez-Salinas, E. (2023). Family vacation decision making: The role of woman. Journal of Travel & Tourism Marketing, 30(8), 873-890.

Creswell, J. W., (2007). Differing perspectives on mixed method research. Journal of mixed methods research, 1(4), 303-308.

Dake, K. (1992). Myths of nature: Culture and the social construction of risk. Journal of Social issues, 48(4), 21-37.

Dwyer, B., and Drayer, J. (2010). Fantasy sport consumer segmentation: An investigation into the differing consumption modes of fantasy football participants. Sport Market. Q. 19:207.

Glaser, B., Strauss, A., 1967. The Discovery of Grounded Theory. Aldine Publishing Company, Hawthorne, NY.

Gross, M. J., & Brown, G. (2008). An empirical structural model of tourists and places: Progressing involvement and place attachment into tourism. Tourism management, 29(6), 1141-1151.

Grohs, R. and Reisinger, H. (2012), “Sponsorship of televised sport events. Diamantopoulos”, in Fritz, W. and Hildebrandt, L. (Eds), Quantitative Marketing and Marketing Management, Springer, Wiesbaden, pp. 467-483.

Harris, P. B., Brown, B. B., & Werner, C. M. (1996). Privacy regulation and place attachment: Predicting attachments to a student family housing facility. Journal of Environmental Psychology, 16(4), 287-301.

Han, H., Eom, T., Al-Ansi, A., Ryu, H. B., & Kim, W. (2019). Community-based tourism as a sustainable direction in destination development: An empirical examination of visitor behaviors. Sustainability, 11(10), 2864.

Huang, Z., Loo, B. P., & Axhausen, K. W. (2023). Travel behaviour changes under Work-from-home (WFH) arrangements during COVID-19. Travel Behaviour and Society, 30, 202-211.

Hull, K., and Lewis, N.P. (2014). Why twitter displaces broadcast sports media: A model. Int. J. Sport Commun. 7, 16–33.

Jaeger, C., Renn, O., Rosa, E. A., & Webler, T. (2001). Risk, uncertainty, and rational action. Earthscan.

James, J. D., and Ridinger, L. L. (2002). Female and male sport fans: A comparison of sport consumption motives. J. Sport Behav. 25, 260–278.

Lee, N. (2001). Childhood and society: Growing up in an age of uncertainty. McGraw-Hill Education (UK).

Lee, T. H., Jan, F. H., Tseng, C. H., & Lin, Y. F. (2018). Segmentation by recreation experience in island-based tourism: A case study of Taiwan's Liuqiu Island. Journal of Sustainable Tourism, 26(3), 362-378.

Lebrun, A. M., Su, C. J., & Bouchet, P. (2021). Domestic tourists’ experience in protected natural parks: A new trend in pandemic crisis? Journal of Outdoor Recreation and Tourism, 35, 100398.

Loureiro, S. M. C. (2020). How does the experience and destination authenticity influence “affect”? Anatolia, 31(3), 449-465.

McCarthy, L., Delbosc, A., Kroesen, M., & de Haas, M. (2023). Travel attitudes or behaviours: Which one changes when they conflict? Transportation, 50(1), 25-42.

Mihai, V. C., Dumitras, D. E., Oroian, C., Chiciudean, G. O., Arion, F. H., & Mureșan, I. C. (2023). Exploring the factors involved in tourists’ decision-making and determinants of length of stay. Administrative Sciences, 13(10), 215.

Moore, R. L., & Graefe, A. R. (1994). Attachments to recreation settings: The case of rail‐trail users. Leisure sciences, 16(1), 17-31.

Tamir, I., and Galily, Y. (Eds.). (2021). Israeli football: Culture, politics, and identity. Milton Park: Routledge.

Tao, S., He, S. Y., Chen, X., Lee, J., & Liu, M. (2023). Walking accessibility to non-work facilities and travel patterns in suburban new towns. Cities, 137, 104324.

Tuan, Y. F. (1977). Experience and appreciation. Children, nature, and the urban environment. Gen. Tech. Rep. NE-30. Upper Darby, PA: USDA Forest Service, Northeastern Experiment Station, 26-32.

Um, T., Chung, N., & Stienmetz, J. (2023). Factors affecting consumers’ impulsive buying behavior in tourism Mobile commerce using SEM and fsQCA. Journal of Vacation Marketing, 29(2), 256-274.

Park, H. E., Tan, B., Tan, F., Ondrus, J., & Kato, T. (2020). Hikikomori and technology-enabled escapism: An affordances and constraints perspective

Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of travel research, 51(3), 342-356.

Quintal, V. A., Lee, J. A., & Soutar, G. N. (2010a). Tourists' information search: the differential impact of risk and uncertainty avoidance. International Journal of Tourism Research, 12(4), 321-333.

Quintal, V. A., Lee, J. A., & Soutar, G. N. (2010b). Risk, uncertainty and the theory of planned behavior: A tourism example. Tourism management, 31(6), 797-805.

Rai, J.S. Itani, M.N., Singh, A. and Singh, A. (2021b), “Delineating the outcomes of fans’ psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions”, Journal for Global Business Advancement, Vol. 14 No. 3, pp. 357-382.

Ramkissoon, H., Smith, L. D. G., & Weiler, B. (2013). Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviors: A structural equation modelling approach. Tourism management, 36, 552-566.

Renn, O. (1992). Risk communication: Towards a rational discourse with the public. Journal of hazardous materials, 29(3), 465-519.

Williams, A. M., & Baláž, V. (2014). Mobility, risk tolerance and competence to manage risks. Journal of Risk Research, 17(8), 1061-1088.

Xu, Z., & Zhang, J. (2016). Antecedents and consequences of place attachment: A comparison of Chinese and Western urban tourists in Hangzhou, China. Journal of Destination Marketing & Management, 5(2), 86-96.

Yuksel, A., Yuksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism management, 31(2), 274-284.

Zhi, L., & Ha, H. Y. (2023). Do new luxury hotel promotions harm member customers? Sustainability, 15(10), 8385.

Downloads

Published

2024-12-30
Total Views: 20 | Total Downloads: 10