ASSESSING THE EFFECTIVENESS AND IMPACT OF THE ILoveEarth INITIATIVE: A COMPREHENSIVE ANALYSIS OF SUSTAINABLE DEVELOPMENT

Abstract

I Love Earth is a sustainable development Initiative that has emerged as a prominent program. Established by Travellers International Inc., who owns and operates Newport World Resorts, a leading integrated resort company where the following international hotel brands are located. I Love Earth is an environmental initiative creating a policy on proper sourcing of food items, recycling, and upcycling. A mixed-method approach including a qualitative interviews, survey, and data analysis to support the effectiveness and impact of ILE in promoting sustainable behaviors, reaching the stakeholders and their engagement levels, and its contribution to sustainable development goals. Findings will suggest a positive outcome through awareness, behavior change, and community engagement. Based on the findings and recommendation, is to continue to enhance the initiative and its impact ensuring a long-term commitment in sustainability. For greater impact, Newport World Resorts I Love Earth integrates every aspect of its accommodation, dining, entertainment, retail, and leisure facilities. The HEART framework, with the following meaning for Healthy, Responsible and Sustainable Sourcing – choosing local partners to supports businesses practicing environmental sustainability; Environmental Impact – for energy, water food, air and waste, employing administration structures and measures planned to minimize the use of harmful materials, to lessen the production of waste and to enable recycling and resume of resources; Active Engagement, Benchmarking, Certification – recurrently pursue to expand NWR environmental performance by creating objectives and goals, monitoring the development, recognizing risks and opportunities and measuring the competitiveness through benchmarking and certification; Reform, Reduce, Recycle, Repurpose – NWR starts reforming the mindset to provide a spherical economy, and Transform by means of Teaching, Training, Technology – promoting participation and interconnect NWRs commitment by promoting sustainability strategy and inspiring to implement effective sustainability management practices, soliciting inputs from its employees, suppliers, customers, and board members in meeting sustainability goals. It serves as the foundation for ILE’s commitment. The council, comprised of senior executives and subject matter experts from Newport World Resorts and its hotels sets high standards for sustainability and keeps a close eye on results as it believes that “what gets measured gets done” (Newport World Resorts, 2023). Newport World Resorts has five international hotels, and these are the following: Hotel Okura, Sheraton Manila Hotel, Holiday Inn Express Manila, and Mariott Hotel Manila which all have been committed to sustainability. The alliance of the individual initiatives of the hotels created an environmental impact (Suarez, 2022).