Sports Tourism Driven from Cycling Event: Building Towards Positive Socio Economic Impacts
Keywords:
sports tourism; cycling tourism; socio economic; SarawakAbstract
Sports tourism is a dynamic and evolving sector within the broader travel and leisure industry, characterized by the intersection of sports and recreation with travel experiences. In recent years, the global landscape of tourism has witnessed a significant shift, as more and more travelers seek immersive and active engagements during their holidays. Sports enthusiasts are increasingly becoming active participants, traveling across borders to participate in or witness their favourite sports events. This surge in interest has given rise to a multifaceted phenomenon known as sports tourism, which encompasses a wide array of activities, events, and destinations tailored to cater to the diverse interests of sports enthusiasts. From marquee international sporting events such as the Olympics and World Cup to niche experiences like cycling, adventure sports destinations, sports tourism has carved out a niche that transcends traditional boundaries. The appeal lies not only in the thrill of competition but also in the cultural, social, and recreational aspects associated with these events. As a result, sports tourism has emerged as a powerful economic force, driving tourism revenues, promoting local development, fostering cross-cultural exchanges and enhancing health and wellbeing. This study aims to delve into the various dimensions of sports tourism, exploring its impact on local economies, its role in promoting cultural exchange, and the challenges and opportunities it presents for both destination hosts and sports enthusiasts. The focus of the study is in the context of cycling event that was organized in Miri, Sarawak as a case study by adopting quantitative survey research mixed with open ended questions to capture qualitative data By examining the symbiotic relationship between sports and tourism of the case study, we can gain insights into the evolving dynamics of this vibrant industry and its potential to shape the future of this region travel experiences.
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