SEMIOTIC ANALYSIS OF SABAH PRODUCT: DURIAN CHOCOLATE
DOI:
https://doi.org/10.51200/jobsts.v7i1.3599Keywords:
Advertising, Graphic, Design, Graphic Elements, Labelling, Local Products, Sabah ProductAbstract
This study is research on advertising of locally produced food products, especially in Sabah. It is undeniable that Sabah products are unique and capable of competing at a higher level. However, the impact of local food product labelling on society is still questionable and less encouraging. Proper labelling should make consumers feel safe and secure with the food they choose. The visual aspects of design, colour, and typography were analysed using Semiotic theory to identify the application of graphic elements to the product labelling. The researcher analyses the effectiveness of visual communication in delivering messages and meaning through product labels. Through this research, graphic elements through labelling can be identified, classified by it’s category, and also determining the suitability in the product label. In addition, people's perception of Sabah product can be changed. Mandatory graphic element standards in labels can also be identified and are useful as a guideline.
References
References
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Anis Shuhaiza Bt Md Salleh & Yusramizza Bt Md Isa @ Yusuff (2010) Perlabelan Makanan: Adakah Anda Usahawan yang Peka? Kolej Undang-undang, Kerajaan dan Pengajian Antarabangsa, Universiti Utara Malaysia.
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Thesis
Asia Binti Lawang & Humin Jusilin (2018) Tipografi Papan Iklan: Satu Elemen Komunikasi Visual. Universiti Malaysia Sabah
Sharul Azim Bin Sharudin @ Sharaddin & Ismail Ibrahim (2011) Taipografi dan Reka Letak dalam Aplikasi Papan Iklan Percetakan. Universiti Malaysia Sabah.
Internet Sources
FOMCA (2017) http://www.fomca.org.my/v1/index.php/tentang- kami/apakah-standard. 15 Mac 2019
Norliza Abd. Rahman. (2008). Produk makanan wajib jalani analisis kandungan zat. Utusan Malaysia, 17 Feb. 2019
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Satyahadi, Alfred, (2013) http://www.indonesiaprintmedia.com/pendapat/225-pentingnya- penggunaan-label-padakemasan.html, 23 Mac 2019.
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