Simon N, Saikim FH, Pengiran Bagul AHB, Abdul Aziz NA. Tourist Satisfaction towards Kota Kinabalu, Sabah Using Importance-Performance Analysis (IPA) As a Tool to Determine Urban Ecotourism Potential. JTBC [Internet]. 2020 Oct. 15 [cited 2024 Dec. 21];17:187–202. Available from: https://jurcon.ums.edu.my/ojums/index.php/jtbc/article/view/2661