RECEPTIVENESS OF GOLD ACCUMULATION PROGRAM IN MALAYSIA: AN EMPIRICAL INVESTIGATION
Gold is credence as an essence of deluxe and wealth in the sight of humankind. History has witnessed that gold is one of the best high long-term investment returns. In Malaysia's context, gold investments are broken down into three (3) offerings. These include physical gold investments, gold investment accounts or gold savings accounts and blockchains for improved financial returns of the prospective gold investors or gold investors itself. Public Gold strengthens the emerging popularity of gold investment accounts in Malaysia through the offering of Gold Accumulation Program (GAP) as one of the gold investment account platforms for investors to diversify their investments. Through this facility, investors are hassle-free to invest and keep their gold with Shariah-based products. However, to what extent do people in East Malaysia are willing to perform in Gold Accumulation Program? It remains unexplored in the body of knowledge that warrants the undertaking of the current study to void the gap. This topic is of utmost importance. The significance of investing in Gold Accumulation Program (GAP) can solve the issues of Muslim investors. They are previously might be investing in forbidden forms of gold investments, which are non-Shariah compliant outlets. By all means, the current study examines the receptiveness of retail investors in performing the GAP in East Malaysia, where some deliberations of critical factors are brought into play.