ELECTRIC VEHICLES IN CHINA AND CHANGZHOU CITY CONSUMER PURCHASE INTENTIONS

Abstract

The Chinese government and car manufacturers are promoting consumer purchases of electric vehicles (EVs), which have seen many improvements in appearance, functions and driving experience. This study explored attitudes, preferences, and barriers towards electric vehicle adoption among middle-class consumers in Changzhou City, China. With a growing emphasis on sustainable transportation and push for electric mobility, understanding consumer perceptions and motivations is critical for accelerating the transition to electric vehicles. A quantitative research design was used to investigate consumer attitudes, perceived barriers, and policy influences related to EV adoption. The study focused on middle-class consumers in Changzhou City, with a sample group of 442 residents. Most respondents completed online surveys on the Wen Juanxing website, while others completed paper surveys. The findings revealed a positive attitude towards electric vehicles driven by environmental concerns, government incentives, and technological advancements. However, significant barriers such as high purchase prices, limited charging infrastructure, and driving range anxiety were identified as key obstacles to widespread EV adoption. Government policies, including subsidies and incentives, play a crucial role in shaping consumer perceptions and influencing purchase decisions. Additionally, accessibility and availability of charging infrastructure emerged as critical determinants of EV adoption.