REALIZING GREEN HUMAN RESOURCE PRACTICES AS THE KEY FACTOR TO EMPLOYEES' GREEN PRACTICES ATTITUDE

Abstract

The rapid expansion of the hotel industry and the emergence of new hotels that compete with existing hotels cause intense rivalry among the hotels without considering the environmental impact. Dealing with an unpredictable market, ever-changing customer expectations and innovation make it easier to compare to their rivals. This study intends to investigate the relationship of green HR practices and employer’s green practices attitudes in the Malaysian hotel industry. A quantitative data collection strategy based on the survey technique was adopted, and the questionnaire was constructed based on established measurement items by scholars. Non-probability, which is a type of purposive sampling method was employed. The data was analyzed using the Statistical Package for the Social Science Version 26 (SPSS 26) and Partial Least Square-based Structural Equation Modeling (PLS-SEM) via SMART PLS version 4.0. It is hoped that this study will have a positive impact by assisting organizations and employees in improving the efficacy of management functions through green practices. At the same time, it can provide academics with a more refreshing literature review on current green practices in the hotel industry and contribute to the field of human resource management field.