DRIVING FACTORS AND PATHWAYS OF DIGITAL TRANSFORMATION IN CHINESE RETAIL ENTERPRISES：A LITERATURE REVIEW

Abstract

In the context of the digital economy, enterprise digital transformation has become a key focus in both academic research and practical applications. However, existing studies remain fragmented, particularly lacking systematic research on the digital transformation of retail enterprises in China. Therefore, this study employs the "planning-review-analysis-integration-evaluation" framework and uses a systematic literature review to examine research on the drivers, practical effects, and empirical findings of digital transformation. The study aims to reveal the development trajectory, key research themes, and theoretical frontiers of digital transformation, construct an integrated framework, and provide clear guidance and valuable insights for future research.