BRIDGING GAPS IN HALAL CERTIFICATION: A PRISMA-BASED ANALYSIS OF SUPPLY CHAIN PRACTICES IN FOOD AND TOURISM INDUSTRY

Abstract

This research highlights the substantial of the Halal Food Supply Chain (HFSC) in luring Muslim travelers, boosting traveler experiences, and building loyalty by examining how it affects the tourism and food industries. Due to standardized certification procedures and standards, the hospitality industry has difficulty maintaining an HFSC. This causes uncertainty and inconsistent purchasing practices. The aim of this article is to perform a systematic review of the HFSC within the hospitality industry, examining its various components, challenges, and opportunities. The study aims to examine gaps in the existing research and recommend upcoming research guidance to increase the efficiency as well as sustainability of the HFSC. The concern includes quality control, logistical challenges, and technological advancements. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method was employed in this paper to analyze the main data using a few keywords, including "halal food supply chain, halal assurance, and tourism industry”. The criteria for inclusion were English-language journal articles released from 2021 to 2023, focusing on research conducted within Malaysia. Articles that were non-journal types, not in English, or published before 2021 were excluded. From an initial set of 349 papers, 28 articles were selected after a thorough screening and eligibility check based on relevance to the research objectives. We discovered n = 28 based on in-depth searches in Scopus as well as the Web of Science (WoS). The review also draws attention to methodological flaws in the body of literature, such as the absence of longitudinal studies on destination competitiveness and sustainability and standardized frameworks for evaluating the effects of HFSCs. The findings reveal significant challenges, such as fragmented certification standards and logistical complexities, and highlight the need for standardized halal certification processes, technological advancements, and better risk management strategies to improve the HFSC. According to the review's findings, solving these problems is essential for maximizing the efficiency of the HFSC and encouraging long-term development.