MAPPING THE RESEARCH LANDSCAPE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOUR: A BIBLIOMETRIC ANALYSIS

Abstract

This study explores the research trend of Organizational Citizenship Behaviour (OCB) through a bibliometric lens, offering a comprehensive overview of the field’s scholarly development. OCB, recognized as the voluntary and discretionary behaviours that support organizational functioning, has garnered increasing attention from academics and practitioners alike. Despite the vast growth in literature, a consolidated analysis mapping the intellectual structure and research evolution of OCB is lacking. To address this gap, we conducted a bibliometric analysis using data extracted from the Scopus database, employing three main keywords: "organizational," "citizenship," and "Behaviour." A total of 905 relevant documents were identified and refined using OpenRefine for data cleaning, while analytical visualization was carried out using Scopus Analyzer and VOSviewer software. The results reveal a steady increase in OCB publications, particularly from 2015 to 2024, with a notable surge in 2024. The United States emerged as the most influential contributor in terms of publications and citations, followed by China, Malaysia, and Australia. Key themes identified include leadership styles, employee engagement, job satisfaction, and sustainability, indicating interdisciplinary linkages and evolving research focuses. Influential authors such as Podsakoff and Organ continue to shape the discourse, as reflected in citation analysis. Keyword co-occurrence maps highlight emerging trends such as green OCB and workplace spirituality. The findings provide valuable insights into the developmental trajectory, influential contributors, thematic concentrations, and collaborative networks in OCB research. This study not only enhances understanding of the intellectual landscape of OCB but also guides future researchers in identifying gaps and new directions in this vibrant domain.