Lada, S., Md. Sidin, S. and Guan Cheng, K.T. 2024. Link Between Brand Personality and Brand Loyalty in Sportswear Brand Among Malaysian Consumer. Labuan Bulletin of International Business and Finance (LBIBF). 12, (Jul. 2024). DOI:https://doi.org/10.51200/lbibf.v12i.349.