Ahmad, S.N.B., Omar, A. , Amirul, S.R. and Dousin, O. 2021. INFLUENCE OF PERSONAL VALUES OF LUXURY COSMETIC BRAND IDENTIFICATION ON CONSUMER BRAND LOYALTY. Labuan Bulletin of International Business and Finance (LBIBF). 19, 2 (Dec. 2021), 39–54. DOI:https://doi.org/10.51200/lbibf.v19i2.3215.