KRISHNAN, A. R.; T. RAJOO, I.; PUASA, S. FROM SILVER SCREEN TO STRATEGY: A SWOT STUDY OF MALAYSIA’S CINEMA THEATRE INDUSTRY. Labuan Bulletin of International Business and Finance (LBIBF), [S. l.], v. 23, n. 2, p. 214–223, 2025. DOI: 10.51200/lbibf.v23i2.6495. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/6495. Acesso em: 29 jan. 2026.