LADA, S.; MD. SIDIN, S.; GUAN CHENG, K. T. Link Between Brand Personality and Brand Loyalty in Sportswear Brand Among Malaysian Consumer. Labuan Bulletin of International Business and Finance (LBIBF), [S. l.], v. 12, 2015. DOI: 10.51200/lbibf.v12i.349. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/349. Acesso em: 6 may. 2024.