Ahmad, S. N. B., A. . Omar, S. R. . Amirul, and O. Dousin. “INFLUENCE OF PERSONAL VALUES OF LUXURY COSMETIC BRAND IDENTIFICATION ON CONSUMER BRAND LOYALTY”. Labuan Bulletin of International Business and Finance (LBIBF), vol. 19, no. 2, Dec. 2021, pp. 39-54, doi:10.51200/lbibf.v19i2.3215.