Ahmad SNB, Omar A, Amirul SR, Dousin O. INFLUENCE OF PERSONAL VALUES OF LUXURY COSMETIC BRAND IDENTIFICATION ON CONSUMER BRAND LOYALTY. LBIBF [Internet]. 2021 Dec. 29 [cited 2025 Jan. 7];19(2):39-54. Available from: https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/3215