Labuan Bulletin of International Business and Finance (LBIBF)

ACCOUNTING IN THE ERA OF DIGITALIZATION IN MALAYSIA: THE CONCEPTUAL FRAMEWORK

Salumah Nain — 2025-03-28

The digitalization of accounting practices presents both opportunities and challenges for businesses in Malaysia. This paper establishes a conceptual framework focusing on the implications of digitalization on the accounting profession encompassing financial accounting, management accounting and forensic accounting, emphasizing the necessity for adaptation, skill enhancement, and regulatory changes. This research seeks to explore the impacts of advancements like big data analysis, artificial intelligence (AI) and blockchain technology on transforming accounting procedures to improve operational efficiency and effectiveness within organizations. By exploring the influence of digital technologies on accounting processes, this research contributes to the understanding of effective accounting practices in a rapidly evolving digital landscape. The paper proposes a paradigm for integrating new technologies into accounting processes and delineates the implications for practitioners, regulators, and educators in Malaysia.

APPLYING CHOOSING BY ADVANTAGES (CBA) DECISION-MAKING FRAMEWORK IN PROPERTY MANAGEMENT: A BIBLIOMETRIC ANALYSIS

Norbaizura Abu Bakar — 2025-03-28

The study explores the application of the CBA decision-making framework within the domain of property management, addressing a gap in the literature regarding structured decision-making methodologies in this field. Despite the increasing complexity of property management, there remains limited research on frameworks that aid in systematic decision-making, especially in areas like maintenance, resource allocation, and sustainability. This research conducts a comprehensive bibliometric analysis to map the trends, key contributors, and collaborative networks within CBA applications in property management. Using Scopus Analyzer and VOSviewer software, a dataset of 748 documents was gathered, spanning from 2004 to 2024. Scopus Analyzer provided insights into publication trends, identifying a sharp increase in CBA-related studies in recent years. VOSviewer was employed to visualize co-authorship patterns and popular keywords, revealing "Facility Management" and "Decision-Making" as dominant themes alongside emerging topics like "Building Information Modeling" and "Digital Twin," highlighting the integration of technology in decision-making processes. The analysis shows that countries such as the United States, United Kingdom, China, and Australia are key contributors with significant international collaborations. Findings indicate a rising trend in applying CBA in fields demanding structured evaluation, although property management remains underexplored, presenting further research opportunity. This study provides a foundation for understanding CBA's potential role in property management, suggesting that the framework could enhance decision-making processes in complex, asset-intensive environments, thereby paving the way for more efficient and sustainable property management practices.

STAKEHOLDER ENGAGEMENT AND WAQF SUSTAINABILITY: A BIBLIOMETRIC ANALYSIS OF IMPACT AND INFLUENCE

Baharin. N — 2025-03-28

Waqf, an Islamic philanthropic instrument, holds significant potential for advancing sustainable development, yet its academic landscape remains underexplored. This study conducts a bibliometric analysis to evaluate the impact and influence of stakeholder engagement on waqf sustainability and to uncover research trends, prominent themes, and global collaboration patterns. Despite growing global interest in sustainable development, bibliometrics analysis insights into waqf-related research are sparse, posing challenges for stakeholders in optimising its socio-economic contributions. Using a dataset of 1,028 documents sourced from the Scopus database, this study employs Scopus analyser and VOSviewer software to examine publication trends, keyword co-occurrences, and co-authorship networks. The analysis reveals a steady rise in waqf-related publications, particularly after 2015, driven by integrating Islamic finance principles with sustainable development goals. Frequently occurring keywords such as “cash waqf,” “Islamic social finance,” and “sustainability” emphasise the focus on innovative financial mechanisms and social welfare initiatives. The study identifies Malaysia and Indonesia as the main contributors to waqf research, with notable international collaborations involving Turkey, the United Kingdom, and the United States. The findings underscore the interdisciplinary nature of this field, spanning areas like social sciences, economics, and Islamic finance, and highlight waqf’s capacity to address pressing global socio-economic issues. This study provides a comprehensive overview of stakeholder engagement and waqf sustainability studies, offering valuable insights for policymakers, practitioners, and academics. By identifying key trends and gaps, the study lays a foundation for future exploration, encouraging the development of strategies to maximise waqf’s role in fostering sustainable development.

BIBLIOMETRIC ANALYSIS OF CORPORATE IDENTITY IN INTERNAL BRANDING: A FUTURE RESEARCH AGENDA OF 10 YEARS TREND

Shafiq Ayub — 2025-03-28

This study explores the role of corporate identity within internal branding, offering insights into key research areas shaping the trajectory of digital communication research. Utilizing bibliometric analysis, 181 research articles published between 2012 and 2022 from the Scopus database were examined to map the scholarly activity in this domain. The findings are threefold: First, the study reviews and synthesizes various definitions of corporate identity, providing a comprehensive understanding of the concept. Second, it presents detailed bibliometric insights, including publication trends, leading authors, co-authorship patterns, and key thematic keywords, offering a snapshot of the research landscape. Third, it identifies emerging trends in corporate identity research, revealing opportunities for future scholarly exploration. While limited to the Scopus database, this work provides a foundational framework for researchers—novice and experienced alike—to navigate and expand their contributions in the field. This review serves as a pioneering bibliometric assessment of corporate identity research, establishing a robust foundation for advancing theoretical and empirical work in this critical area of internal branding.

HOW DO INDIVIDUAL FACTORS AND WORK ENGAGEMENT DRIVE INNOVATIVE WORK BEHAVIOUR OF MALAYSIAN PUBLIC SERVANTS?

Zatil Aqmar Zainudin — 2025-03-28

Compared to any other field, the research on the Innovative Work Behaviour (IWB) among Malaysian public servants has been a neglected area. Therefore, the purpose of this study is to investigate the determinant factors influencing IWB among public servants at Jabatan Kastam Diraja Malaysia (JKDM). Self-Determination Theory (SDT) was underpinned to determine the relationship between individual factors [self-efficacy (SE), intrinsic motivation (IM), proactive personality (PP)] and work engagement (WE). This study also included WE as a mediating variable in the relationship between individual factors and IWB. It is important to analyze how these dimensions tend to influence the IWB. Data for this study was collected from 111 public servant at JKDM and the collected data was analyzed by using Smart-PLS. The findings revealed that PP has an insignificant relationship with WE. Furthermore, WE was found to be insignificant in mediating PP and IWB. This study is subject to several limitations. Firstly, this study only focuses on one public sector department, namely JKDM. Thus, there might be limited information gained for the overall results. It is suggested to further examine IWB in other public sector agencies and departments. Secondly, this study only uses three independent variables, which are SE, IM, and PP. Hence, it is suggested for future research to apply other independent variables to determine the potential contributing factor that will enhance IWB. The third limitation of this study is that WE as a mediating variable was exploited. Therefore, future research may consider using other mediating variables, such as trust and empowerment.

RESEARCH PROGRESS ON LEVERAGING BIG DATA ANALYTICS FOR DECISION MAKING: A BIBLIOMETRIC ANALYSIS

Nazliah Chikon — 2025-03-28

This bibliometric analysis explores the research landscape of leveraging Big Data Analytics (BDA) for decision-making, covering publications from 2019 to 2024. The study systematically reviews 1,013 articles retrieved from the Scopus database to identify key research trends, influential contributions, and the geographical distribution of research output. The findings reveal a significant increase in BDA research post-2020, driven by advancements in the Internet of Things (IoT), machine learning, and the heightened need for data-driven decision-making during the COVID-19 pandemic. India, the United States, and China are identified as leading contributors, with substantial international collaborations enriching research quality and impact. The analysis highlights the predominance of computer science, engineering, and decision sciences in advancing BDA capabilities. High citation counts of key authors underscore their pivotal roles in shaping the field. This study underscores BDA's critical role in enhancing operational efficiency and strategic decision-making, providing a robust framework for navigating complex environments. Future research should focus on addressing data quality challenges, enhancing governance structures, and integrating emerging technologies to maximize BDA's potential.

REALIZING GREEN HUMAN RESOURCE PRACTICES AS THE KEY FACTOR TO EMPLOYEES' GREEN PRACTICES ATTITUDE

Helmina Thomas — 2025-03-28

The rapid expansion of the hotel industry and the emergence of new hotels that compete with existing hotels cause intense rivalry among the hotels without considering the environmental impact. Dealing with an unpredictable market, ever-changing customer expectations and innovation make it easier to compare to their rivals. This study intends to investigate the relationship of green HR practices and employer’s green practices attitudes in the Malaysian hotel industry. A quantitative data collection strategy based on the survey technique was adopted, and the questionnaire was constructed based on established measurement items by scholars. Non-probability, which is a type of purposive sampling method was employed. The data was analyzed using the Statistical Package for the Social Science Version 26 (SPSS 26) and Partial Least Square-based Structural Equation Modeling (PLS-SEM) via SMART PLS version 4.0. It is hoped that this study will have a positive impact by assisting organizations and employees in improving the efficacy of management functions through green practices. At the same time, it can provide academics with a more refreshing literature review on current green practices in the hotel industry and contribute to the field of human resource management field.

THE EFFECT OF RISK MANAGEMENT COMMITTEE (RMC) INDEPENDENCE ON THE FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN MALAYSIA

Nazihatul Fadhilah Rusdi — 2025-03-28

This study aims to investigates the impact of Risk Management Commitments (RMC) independence on the financial performance of commercial banks in Malaysia, using Return on Assets (ROA) as the performance indicator. The study examines RMC independence, quantified by the proportion of independent members within RMC along with bank size (total assets) and leverage ratio (debt-to-equity ratio) as independent variables. Utilizing a quantitative research design, the study analyses panel data from 2018 to 2023 sourced from the annual reports of commercial banks in Malaysia. The findings indicate a positive association between RMC independence and financial performance as measured by ROA. However, this relationship is not statistically significant in both Random Effects and Fixed Effects models. Therefore, the study highlights that while RMC independence is positively correlated with financial performance, its effect is not strong enough to be considered statistically significant. The practical implications suggest that improving RMC independence may enhance risk management practices contributing to better governance and potentially fostering long-term financial stability in Malaysian commercial banks. This study offers valuable insights for stakeholders and policymakers to refine corporate governance structures and strengthen risk management practices in line with regulatory frameworks.

WHAT MOTIVATES MALAYSIANS TO ENGAGE IN SOCIAL COMMERCE SHOPPING INTENTION?

Wan Rasyidah Wan Nawang — 2025-03-28

Social media have wrought significant change since their inception. They have grown by leaps and bounds, transitioning from social networks to a powerful shopping platform known as social commerce. While some users embrace this technology, others opt out for various reasons. The objective of this study is to examine the factors that influence Malaysian consumers' social commerce shopping intentions. The extended technology acceptance model (TAM) was used to develop the conceptual framework. An online questionnaire was distributed across several social media platforms. Using convenience sampling, a total of 233 Malaysians participated in the study. The data was analyzed using multiple regression analysis. The study found that perceived enjoyment, trust, and electronic word of mouth (eWOM) had a significant influence on Malaysian consumers' social commerce purchase intentions, while perceived usefulness, perceived ease of use, and social influence did not. Trust is the most influential factor affecting Malaysian consumers' purchase intentions in social commerce, followed by perceived enjoyment and eWOM. This study hopes to add to the limited knowledge on social commerce and consumer behavior and provide retailers and marketers of social commerce with insights that will enable them to better understand their customers' preferences and, in turn, provide better service.