[1]
Khairul Anwar Bin Adani and Tini Maizura Mohtar 2025. EXPLORING SUSTAINABLE BRAND EQUITY FORMATION IN TOURIST DESTINATIONS THROUGH FACTOR ANALYSIS. Malaysian Journal of Business and Economics (MJBE). 12, 1 (Jun. 2025), 121–132. DOI:https://doi.org/10.51200/mjbe.v12i1.6595.