MAIDIN, N.A., Osman, Z. and Jamil, I. 2026. THE INFLUENCE OF BEHAVIOURAL BIASES ON INVESTMENT DECISION-MAKING AMONG INVESTORS IN SABAH: Nor Asikin Maidin1*, Zaiton Osman1, Izaan Azyan Abdul Jamil1 1Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, 88400, Kota Kinabalu, Sabah, Malaysia. Malaysian Journal of Business and Economics (MJBE). 13, 1 (Jul. 2026). DOI:https://doi.org/10.51200/mjbe.v13i1.7706.