Sondoh Jr., S. L. ., Ming Fook, L., Tanakinjal, G. H., & Ling Chai, W. . (2020). PERCEIVED VALUE AND CUSTOMER SATISFACTION OF SMARTPHONE BRAND AMONG YOUTH: THE MODERATING EFFECT OF GENDER. Malaysian Journal of Business and Economics (MJBE), 7(1), 39. https://doi.org/10.51200/mjbe.vi.2564